{"id":3174,"date":"2016-08-25T12:37:06","date_gmt":"2016-08-25T12:37:06","guid":{"rendered":"http:\/\/www.zegevege.com\/?p=3174"},"modified":"2016-08-27T13:37:43","modified_gmt":"2016-08-27T13:37:43","slug":"intervju-s-dm-drogerie-marktom","status":"publish","type":"post","link":"http:\/\/www.zegevege.com\/?p=3174","title":{"rendered":"Intervju s dm-drogerie marktomInterview with dm-drogerie markt"},"content":{"rendered":"


\n1. \u0160to Vas je potaknulo da uvedete liniju veganskih proizvoda, kao jedan od Va\u0161ih brendova?<\/strong><\/span><\/p>\n

Budu\u0107i da su temelj poslovanja dm-a potrebe i \u017eelje na\u0161ih kupaca, neprestano se usredoto\u010dujemo na promicanje zdravog i aktivnog \u017eivota te brigu za okoli\u0161, pa se ponuda dm marke temelji na inovativnim rje\u0161enjima i razvoju proizvoda koji po\u0161tuju principe odr\u017eivog razvoja i doprinose zdravlju kupaca. Istovremeno, u sklopu vlastite marke dm kupcima nastoji ponuditi vrhunsku kvalitetu proizvoda koji su dovoljno povoljni da si ih ve\u0107ina kupaca mo\u017ee priu\u0161titi. Kontinuirano ula\u017eemo u razvoj asortimana linija vlastitih robnih marki kako bismo ve\u0107ini na\u0161ih kupaca omogu\u0107ili da po povoljnim cijenama kupe kvalitetne proizvode koje \u017eele i koji odgovaraju njihovim navikama. Upravo zato u sklopu vlastitih marki dm-a kao \u0161to su dmBio i alverde razvijamo veganske prehrambene i kozmeti\u010dke proizvode. <\/p>\n

2. Kakve su dosada\u0161nje reakcije kupaca na ponudu?<\/span><\/strong><\/p>\n

U stalnoj smo komunikaciji s na\u0161im kupcima i cijenimo njihove povratne informacije i savjete koji nam poma\u017eu da budemo jo\u0161 bolji. Na\u0161i kupci prepoznaju napore koje ula\u017eemo u razvoj linija u sklopu na\u0161ih robnih marki i veseli nas \u0161to su proizvodi robnih marki me\u0111u omiljenim proizvodima kupaca dm-a.<\/p>\n

Posebno nas veseli \u0161to su kupci prepoznali robnu marku dmBio koju smo uveli 2015. godine. Me\u0111u proizvodima dmBio marke uz \u017eitarice, mahunarke, napitke i vo\u0107ne poslastice nalaze se i eko ka\u0161ice za djecu te superhrana poput chia sjemenki i goji bobica. Proizvodi dmBio marke ne sadr\u017ee pesticide, boje, umjetne arome niti konzervans i proizvedeni su od najboljih, pa\u017eljivo odabranih sastojaka iz ekolo\u0161ke proizvodnje \u0161to potvr\u0111uju logotip Europske unije kojim se ozna\u010davaju organski proizvedeni proizvodi te njema\u010dki pe\u010dat ekolo\u0161ke kvalitete. <\/p>\n

3. Mo\u017eete li potencijalne kupce uputiti koje od proizvoda mogu prona\u0107i u ponudi Va\u0161e dmBio linije te Alverde liniji prirodne veganske kozmetike?<\/span><\/strong><\/p>\n

U dm-u mo\u017eete kupiti alverde gelove za tu\u0161iranje, maskare, olovke za o\u010di, proizvode za njegu kose i ko\u017ee koji su prikladni za vegane. Izme\u0111u velikog broja dmBio proizvoda kupci mogu odabrati primjerice javorov sirup, sok od jabuke i manga te umak od raj\u010dica koji su prikladni za vegane, a tu su i slatki i slani dmBio namazi od povr\u0107a i vo\u0107a koji su prilago\u0111eni potrebama vegana. Naravno, stalno nastojimo \u0161iriti i razvijati na\u0161u ponudu tako da kupci mogu o\u010dekivati nove proizvode na policama dm-a.<\/p>\n

4. Na koje sve na\u010dine, kao tvrtka, radite na doprinosu i promid\u017ebi odr\u017eivog \u017eivljenja?<\/span><\/strong><\/p>\n

Mi u dm-u na odr\u017eiv razvoj i poslovanje gledamo kao na ulaganje u bolje sutra. Zato brigu o zdravlju na\u0161ih kupaca i za\u0161titu okoli\u0161a stavljamo u sredi\u0161te svega \u0161to radimo. Raduje nas \u0161to nam pozitivni poslovni rezultati omogu\u0107uju da dio sredstava, uz kontinuirano unaprje\u0111ivanje i modernizaciju asortimana, ula\u017eemo i u promicanje zdravog \u017eivota putem na\u0161ih dru\u0161tveno odgovornih projekata. Primjerice, na\u0161u dm \u017eensku i babybonus utrku na Bundeku, kojom nastojimo potaknuti obitelji na kretanje, ove je godine podr\u017ealo vi\u0161e od 4.100 trka\u010dica i 900 djece. Projektom Za\u0161titi se… i neka cijeli ovaj svijet jo\u0161 sja u suncu<\/i> ove smo godine informirali na\u0161e sugra\u0111ane u Dalmaciji o negativnim posljedicama pretjeranog izlaganja suncu te ih nastojali potaknuti na redovite dermatolo\u0161ke preglede. Tako\u0111er, ove smo godine, povodom dvadesete obljetnice dm-ovog poslovanja u Hrvatskoj, podr\u017eali \u010detrdeset projekata i inicijativa u gradovima u kojima poslujemo, a \u010diji je cilj doprinijeti razvoju zajednice.<\/p>\n

Intervju s Tanjom Hrvojevi\u0107, menad\u017eericom za asortiman dm-drogerie markta.
\n<\/p>\n


\nWhat inspired you to bring out a line of vegan products as one of your brands?<\/strong><\/span><\/p>\n

Since the foundation of dm\u2019s business is the needs and desires of our customers, our constant focus is on promoting a healthy and active life and care for the environment. Therefore, the dm brand is based on innovative solutions and developing products that comply with sustainable development principles and contribute to customer health. At the same time, as part of the brand, dm strives to offer top quality products that are economical and affordable to its customers. We continue to invest in the development of our product line and our own brand so that the majority of our customers can buy reasonably priced products that suit their habits. That\u2019s why, with brands like dmBio and Alverde, we develop vegan food and cosmetic products. <\/p>\n

How have the customers responded to the offering?<\/span><\/strong><\/p>\n

We are in constant communication with our customers, and we appreciate their feedback and advice that helps us to be even better. Our customers recognize the efforts that we invest in the development of services as part of our brand, and we are very pleased that our products are among the customers\u2019 favorites at dm. We are especially happy as customers recognized the dmBio brand we introduced in 2015. Among the dmBio products such as grains, legumes and fruit smoothies, there\u2018s also eco food for children and superfood like chia seeds and goji berry. dmBio products do not contain pesticides, dyes, artificial flavorings or preservatives, and they\u2019re made from the finest, carefully selected ingredients from organic production. That is confirmed by the logo of the European Union and the German environmental seal of quality which covers organic manufactured products. <\/p>\n

Could you recommend some of the vegan products from your dmBio line and some natural, vegan cosmetics from your Alverde line?<\/span><\/strong><\/p>\n

At dm you can buy Alverde shower gels, mascara, eyeliner, hair care and skin products which are all suitable for vegans. Among the large number of vegan dmBio products, customers can choose items like maple syrup, apple and mango juice, tomato sauce and sweet and salty spreads made from fruits and vegetables. Of course, we constantly strive to expand and develop our offerings so that customers can expect new products on dm\u2019s shelves.<\/p>\n

As a company, in which ways are you promoting and contributing to sustainable living?<\/span><\/strong><\/p>\n

At dm, we view our business and sustainable development as investments in a better tomorrow. That\u2019s why the health of our customers and environmental protection are at the center of everything we do. We\u2019re pleased that our profits allow us to reinvest funds toward improving and modernizing our product range. We\u2019re promoting healthy living throughout our corporate, socially responsible projects. For example, this year\u2019s dm Women and Babybonus race at Bundek lake will be supported by more than 4,100 joggers and 900 children, as we try to encourage families to move. With projects Protect yourself… and let the whole world shines in the sun this year<\/i>, we informed our citizens in Dalmatia about the negative consequences of excessive sun exposure and encouraged regular dermatologist examinations. Also, due to the twentieth anniversary of dm\u2019s business in Croatia, this year we have been supported by forty projects and initiatives in the cities in which we operate, aiming to contribute to the community development.<\/p>\n

Interview with Tanja Hrvojevi\u0107, dm-drogerie markt’s product line manager.
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

1. \u0160to Vas je potaknulo da uvedete liniju veganskih proizvoda, kao jedan od Va\u0161ih brendova? Budu\u0107i da su temelj poslovanja […]<\/p>\n","protected":false},"author":1,"featured_media":3180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24"],"_links":{"self":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3174"}],"version-history":[{"count":8,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3174\/revisions"}],"predecessor-version":[{"id":3190,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3174\/revisions\/3190"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}