{"id":3206,"date":"2016-09-01T12:30:40","date_gmt":"2016-09-01T12:30:40","guid":{"rendered":"http:\/\/www.zegevege.com\/?p=3206"},"modified":"2016-09-20T11:12:16","modified_gmt":"2016-09-20T11:12:16","slug":"intervju-sa-sparom","status":"publish","type":"post","link":"http:\/\/www.zegevege.com\/?p=3206","title":{"rendered":"Intervju sa SparomInterview with Spar"},"content":{"rendered":"


\n1. Kao udruga koja se, izme\u0111u ostalog, bavi promocijom veganstva, svjedoci smo naglog porasta broja vegana\/ki i vegetarijanaca\/ki. Primje\u0107ujete li pove\u0107anje potrebe za veganskim proizvodima na tr\u017ei\u0161tu?<\/strong><\/span><\/p>\n

Veganstvo vi\u0161e nije trend. Zbog ”sjedila\u010dkog” na\u010dina \u017eivota sve vi\u0161e ljudi smanjuje mesne obroke i uvodi vegetarijanske ili veganske obroke. Biti vegan jo\u0161 nedavno bila je, rekao bih, gotovo svjetonazorska odluka, dok danas to predstavlja brigu za zdravlje. Vegani su vrlo aktivni kupci, informirani, zainteresirani i s njima je lako komunicirati. Da, rekao bih da s njima ba\u0161 “komuniciramo”.<\/p>\n

2. Za koje ste proizvode iz svoje ponude Vegie Spar primijetili da su najtra\u017eeniji me\u0111u kupcima?<\/span><\/strong><\/p>\n

Iako su najprodavaniji namazi i napici, prodaja svih ostalih proizvoda iz linije Veggie linearno raste. Recimo, hrenovke i kobasice su novi proizvod i od prvoga dana odli\u010dno se prodaju.<\/p>\n

3. U svojem asortimanu imate \u0161iroku ponudu veganskih sladoleda. Jeste li uskoro planirali uvesti i veganski sir i pro\u0161iriti asortiman?<\/span><\/strong><\/p>\n

Mi stalno \u0161irimo asortiman veganskih proizvoda. Prije tri i pol godine imali smo 19 artikala u liniji Veggie. Danas ih imamo ve\u0107 60-ak, \u0161to zna\u010di da se linija stalno pro\u0161iruje novim proizvodima. Osim linije Veggie, veganskih proizvoda imamo u novoj liniji Veggie by Neni. I, ako jo\u0161 ovome dodamo proizvode drugih proizvo\u0111a\u010da, mo\u017eemo re\u0107i da imamo u ponudi stotinjak proizvoda.<\/p>\n

4. Kakva su Va\u0161a o\u010dekivanja od ovogodi\u0161njeg ZeGeVege festivala?<\/span><\/strong><\/p>\n

ZeGeVege je svake godine sve zanimljiviji. Ve\u0107 smo tre\u0107u godinu zaredom generalni sponzor i mislimo da nema bolje prilike da se zainteresirani Zagrep\u010dani specifi\u010dnih i, rekao bih, istan\u010danih prehrambenih navika izravno upoznaju s na\u0161im proizvodima. Nama je ZeGeVege prilika i da \u010dujemo kupce \u0161to \u017eele, \u0161to im nedostaje u asortimanu, \u0161to bi htjeli vidjeti i kupiti na na\u0161im policama.<\/p>\n

5. Kada biste morali izabrati, koje biste proizvode iz Va\u0161e ponude na ZeGeVege festivalu preporu\u010dili posjetiteljima da svakako isprobaju?<\/span><\/strong>.<\/p>\n

Ja uvijek biram slatko i jako sam sretan \u0161to kona\u010dno imam gumene bombone. U ovo ljetno vrijeme posebno preporu\u010dam na\u0161e veganske proizvode poput sejtana na ro\u0161tilju. I to sam ku\u0161ao i veseli me da smo razbili predrasude da je ro\u0161tilj samo za meso.<\/p>\n

Me\u0111utim, ove godine pripremili smo i ne\u0161to sasvim novo. Radi se o novoj robnoj marki Veggie by Neni. Vlasnica branda Neni, Haye Molcho, podrijetlom je Izraelka, a zajedno sa svoja \u010detiri sina u proizvodima robne marke Veggie by Neni donijela je okuse Orijenta. Sami mirisi i okusi njezinih proizvoda podsje\u0107aju na egzoti\u010dno putovanje.<\/p>\n

Iskoristili smo ovogodi\u0161nji ZeGeVege da testiramo jednu robnu marku veganskih proizvoda, Veganz. Do sada nitko to nije radio na ovaj na\u010din, ali sigurni smo da je upravo ZeGeVege savr\u0161ena prilika da vidimo koliko \u0107e se Veganz proizvodi svidjeti i na temelju toga \u0107emo odlu\u010diti o suradnji.<\/p>\n

Helmut Anton Frenzl, predsjednik uprave Spar Hrvatska
\n<\/p>\n


\nWe are witnessing a great increase in the number of vegans and vegetarians. As an organization which, among other things, promotes veganism, do you think that there is a greater need for vegan products on the market?<\/strong><\/span><\/p>\n

Veganism is no longer a trend. Owing to the way of life that includes excess sitting, more and more people are cutting down on meat and instead introduce vegan or vegetarian meals. I would say that being a vegan was until recently almost a way of life, but today it means that you care about your health. Vegans are very active shoppers; informed, interested, and easy to communicate with. Yes, I would say exactly that, that we “communicate” with them.<\/p>\n

What products from your Veggie Spar selection have you noticed are in biggest demand among shoppers?<\/span><\/strong><\/p>\n

Although spreads and drinks are the top sellers, the sale of all other products from the Veggie line have increased consistently. For example, frankfurters and sausages are new products, and they\u2019ve been selling excellently from day one.<\/p>\n

Among your products, you have a wide selection of vegan ice cream. Have you been planning on introducing vegan cheese and expanding your selection?<\/span><\/strong><\/p>\n

We are constantly working on expanding our assortment of vegan products. Three and a half years ago, we had 19 products in the Veggie line. Today we already have about 60, which means that the line is constantly expanding. Apart from the Veggie line, there are also vegan products in a new line called Veggie by Neni. Also, if we include products from other manufacturers, it’s safe to say that we have about a hundred products in our assortment.<\/p>\n

What are your expectations from this year’s ZeGeVege festival?<\/span><\/strong><\/p>\n

ZeGeVege is getting more interesting with each passing year. For the third year in a row, we have been a general sponsor of the festival, and we believe that there is no better opportunity for interested citizens of Zagreb who have specific, and I would say, refined dietary habits, to acquaint themselves with our products directly. To us, ZeGeVege is an opportunity to hear what the shoppers want, what they think is missing from our assortment, what they want to see on our shelves and ultimately what they want to buy.<\/p>\n

If you had to choose, which products from your ZeGeVege offer would you recommend to visitors?<\/span><\/strong>.<\/p>\n

I always choose pastries, and I’m very happy I finally have gummies. In these days of summer, I especially recommend our vegan products such as grilled seitan. I tried that too, and I’m glad that we have broken down the prejudice that grill is for meat only.<\/p>\n

However, this year we have also prepared something entirely new — the new brand Veggie by Neni. Together with her four sons, Haye Molcho (of Israeli origin) brought us the flavours of the Orient in her Neni products. Scents and flavours from her products put us in the mind of an exotic journey.<\/p>\n

We used this year’s ZeGeVege to test another new brand of vegan products, called Veganz. Until now no one has done it this way, but we are certain that this festival is a perfect opportunity for us to see just how many people will like the Veganz products. Based on that, we\u2019ll decide whether we\u2019ll collaborate with them or not.<\/p>\n

Helmut Anton Frenzl, the president of the management board of Spar Croatia
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Kao udruga koja se, izme\u0111u ostalog, bavi promocijom veganstva, svjedoci smo naglog porasta broja vegana\/ki i vegetarijanaca\/ki. Primje\u0107ujete li […]<\/p>\n","protected":false},"author":1,"featured_media":3208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24],"tags":[],"class_list":["post-3206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24"],"_links":{"self":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3206"}],"version-history":[{"count":5,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3206\/revisions"}],"predecessor-version":[{"id":3230,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3206\/revisions\/3230"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/3208"}],"wp:attachment":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3206"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}