<\/p>\n
Primjetili smo da sve vi\u0161e na svojoj web-stranici i profilima na Facebooku i Instagramu promovirate veganstvo kroz alternative i zamjene za mlijeko i sli\u010dno, da ne spominjemo kako \u0161irite liniju biljnih mlijeka i ostalih veganskih proizvoda. Zna\u010di li to da je veganstvo sve popularnije u Hrvatskoj?<\/strong><\/span><\/p>\n Navike kupaca dm-a i popularnost dmBio organskih prehrambenih proizvoda potvr\u0111uju kako je osvije\u0161tena prehrana sve popularnija u Hrvatskoj. Isto tako, na\u0161i kupci sve \u010de\u0161\u0107e razmi\u0161ljaju o ekologiji, informiraju se ne samo o porijeklu sastojaka proizvoda, ve\u0107 i o ambala\u017ei, o tome je li proizvod testiran na \u017eivotinjama i koliko proizvodni proces prati principe odr\u017eivosti.<\/p>\n Kako su ekologija i principi odr\u017eivosti utkani u same temelje poslovanja dm-a, uvijek na nove trendove nastojimo odgovoriti uzimaju\u0107i u obzir prirodu i bioraznolikost. \u017delimo da kupovinom u na\u0161im prodavaonicama svi kupci mogu donijeti odluke koje su dobre za njih i za okoli\u0161 te koje su u skladu s njihovim \u017eivotnim stilom i svjetonazorom. Bilo da je rije\u010d prirodnoj kozmetici alverde, organskim proizvodima dmBio, u dm-u promi\u010demo i poti\u010demo ekolo\u0161ki odr\u017eive kupovne odluke, a kupce uvijek nastojimo educirati o osvije\u0161tenim alternativama.<\/p>\n Osim sve ve\u0107e ponude veganskih proizvoda i kozmetike koja nije testirana na \u017eivotinjama koje kupci mogu prona\u0107i na Va\u0161im policama, planirate li uvesti jo\u0161 neke novitete u budu\u0107nosti?<\/strong><\/span><\/p>\n Stalno radimo na razvoju ponude u prodavaonicama dm-a, imaju\u0107i na umu trendove i \u017eivotne navike i potrebe na\u0161ih kupaca. To ne zna\u010di samo uvo\u0111enje inovativnih proizvoda, ve\u0107 i razvoj novih proizvoda dm marki. Dobar primjer za to je veganski napitak od ri\u017ee i chie kojim smo nedavno pro\u0161irili ponudu dmBio proizvoda. Napitak kombinira ulje lana i ulje chia sjemenki zahvaljuju\u0107i kojima je bogat omega 3 i omega 6 masnim kiselinama.<\/p>\n Iako su chia sjemenke koristile Maje i Asteci, ponovno otkrivamo njihove prednosti, a dmBio proizvodima \u017eelimo ljudima pribli\u017eiti namirnice poput chia sjemenki koje doprinose zdravlju jer sadr\u017ee vrijedne nutrijente.<\/p>\n Jeste li pripremili kakve promotivne akcije povodom jubilarnog 10. ZeGeVege festivala?<\/strong><\/span><\/p>\n dm je pripremio nekoliko iznena\u0111enja za sve posjetitelje: visa\u017eisti\u010dku radionicu s proizvodima prirodne kozmetike alverde ili degustaciju proizvoda dmBio posjetitelje \u0107emo pripremati jela od organskih namirnica. Tijekom cijelog festivala dijelit \u0107emo letke koji \u0107e mnogima pomo\u0107i da donesu osvije\u0161tenu odluku jer \u0107e uz letak posjetitelji mo\u0107i ostvariti 20 % popusta pri kupovini proizvoda dm marki alverde i dmBio u svim dm prodavaonicama.<\/p>\n Za one koji nam se 8. i 9. rujna ne stignu pridru\u017eiti na glavnom zagreba\u010dkom trgu, na Facebook stranici Festivala pripremamo nagradnu igru u sklopu koje \u0107emo dijeliti poklon-pakete s proizvodima marki dmBio i alverde.<\/p>\n U ime dm-a, pozivam sve \u010ditatelje da posjete ZeGeVege festival. Jam\u010dimo dobru i ukusnu inspiraciju za osvije\u0161tene odluke.<\/p>\n Intervju dala Gordana Picek, prokuristica The habits of dm customers and the popularity of dmBio organic food products prove that conscious eating is becoming more popular in Croatia. Likewise, our customers concern themselves with ecology increasingly. They inform themselves not only of the origin of the product ingredients but also on the packaging whether the product has been tested on animals and to which extent the manufacturing process follows the principles of sustainability.<\/p>\n As ecology and sustainability principles are fundamental to the dm’s business practices, we always try to response to the latest trends by taking nature and biodiversity in consideration. In our stores, we want the customers to be able to make decisions that are right both for them and the environment and which resonate with their lifestyle and their world view. Whether that be the alverde natural cosmetics or dmBio organic products, at dm, we promote and encourage environmentally sustainable purchase decisions, and we always try to inform our customers about the conscious alternatives.<\/p>\n Besides the growing range of vegan products and cosmetics that have not been tested on animals, the products that can be found on your store shelves, are you planning on introducing other novelties?<\/strong><\/span><\/p>\n We are constantly working on the range development in dm stores, having in mind the trends and the lifestyles and needs of our customers. That does not mean solely introducing innovative products, but also the development of new products in dm brands. A good example for this is the vegan rice and chia drink with which we recently expanded our range of dmBio products. The beverage combines the flaxseed oil and the chia seed oil, thanks to which it is rich in Omega 3 and omega 6 fatty acids.<\/p>\n Although the chia seeds were used by Mayans and Aztecs, we are rediscovering their benefits, and with dmBio products, we wish to bring closer to people the food like chia seeds, which benefit our health because they contain valuable nutrients.<\/p>\n Have you prepared any promotional activities for the 10th jubilee edition of the ZeGeVege festival?<\/strong><\/span><\/p>\n dm has prepared a few surprises for all the visitors: a makeup workshop with alverde natural cosmetic products or the tasting of dmBio products where we will prepare meals with organic products. During the whole festival, we will hand out flyers which will help many people make a conscious decision because, with the flyers, the visitors will get a 20% discount when buying products from our alverde and dmBio lines in all our stores.<\/p>\n For those who cannot join us on the Zagreb’s main square on September 8th and 9th, we have prepared a prize competition on the Facebook page of the Festival, where we will give away gift packages with dmBio and alverde products.<\/p>\n On behalf of dm, I am inviting all the readers to visit the ZeGeVege festival. We guarantee a good and tasty inspiration for conscious decisions.<\/p>\n Interview with Gordana Picek, Head of Purchasing and Marketing at dm<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Primjetili smo da sve vi\u0161e na svojoj web-stranici i profilima na Facebooku i Instagramu promovirate veganstvo kroz alternative i zamjene […]<\/p>\n","protected":false},"author":1,"featured_media":3429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-29"],"_links":{"self":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3426"}],"version-history":[{"count":3,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3426\/revisions"}],"predecessor-version":[{"id":3504,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3426\/revisions\/3504"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/3429"}],"wp:attachment":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3426"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nWe noticed on your website and Facebook and Instagram profiles you promote veganism through alternatives and substitutes for dairy, not to mention you are expanding the plant-based milk line and other vegan products. Does this mean that veganism is more popular in Croatia?<\/strong><\/span><\/p>\n