<\/p>\n
I ove godine Spar je generalni sponzor ZeGeVege festivala. Mo\u017eemo li po tome zaklju\u010diti da je pro\u0161logodi\u0161nje sponzorstvo zadovoljilo Va\u0161a o\u010dekivanja i da ste u ZegeVegeu prepoznali partnera s kojim sinergijski mo\u017eete ostvariti jo\u0161 bolje rezultate?<\/strong><\/span><\/p>\n Spar ima velik asortiman veganskih proizvoda pa su nam festivali poput ZeGeVegea izvrsna prilika da kupcima na ovaj na\u010din, odnosno izravnim kontaktima, poka\u017eemo ne samo \u0161to sve imamo ve\u0107 i kako koristiti na\u0161e proizvode. S druge strane, izravnim kontaktima \u010dujemo dragocjena mi\u0161ljenja na\u0161ih potro\u0161a\u010da. Zato nam je ZeGeVege idealna platforma za prezentaciju asortimana te nam daju mogu\u0107nost da poka\u017eemo svoje nove proizvode ali i u budu\u0107nosti kreiramo one proizvode koje \u017eele na\u0161i kupci.<\/p>\n Jeste li primijetili zna\u010dajniji porast prodaje bio i vege proizvoda nakon ZegeVegea?<\/strong><\/span><\/p>\n Polako, ali sigurno mijenjaju se prehrambene navike op\u0107enito, a samim time i gradi svijest o konzumaciji hrane. Interes za veganske proizvode, pa tako i za na\u0161u liniju vlastite marke Veggie je sve ve\u0107i, a na\u0161e police sve bogatije novim proizvodima. Festival nam je dodatna mogu\u0107nost predstavljanja kupcima i tog dijela na\u0161eg asortimana.<\/p>\n Mo\u017eete li izdvojiti neki Veggie Spar proizvod (ili vi\u0161e njih) koji je posebno dobro prihva\u0107en na hrvatskom tr\u017ei\u0161tu? <\/strong><\/span><\/p>\n Cijela linija jako je dobro prihva\u0107ena, ali posebno mo\u017eemo istaknuti razne vrste napitaka koji su zamjena za mlijeko \u2013 napitak od ri\u017ee, badema, kokosa i sli\u010dno. Takve vrste napitaka danas konzumira sve ve\u0107 broj ljudi. Tako\u0111er postoji veliki interes za na\u0161e raznolike namaze od humusa i povr\u0107a, gdje se paleta okusa prote\u017ee od orijentalnih okusa do klasi\u010dnih kao \u0161to su raj\u010dica\/bosiljak ili grah\/\u010dili itd.<\/p>\n Planirate li marketin\u0161ki popratiti svoje ovogodi\u0161nje sponzoriranje ZeGeVege festivala sli\u010dno ili u stilu reklamnih plakata za Veggie Spar proizvode sa simpati\u010dnim fotografijama \u017eivotinja koji su prigodno pratili lokaciju i vrijeme odr\u017eavanja ZeGeVega, a koji su nas sve odu\u0161evili?<\/strong><\/span><\/p>\n Iskoristit \u0107emo sve na\u0161e kanale jer nam je bitno da informiramo i pozovemo \u0161to ve\u0107i broj ljudi. Osim letka u kojem \u0107emo komunicirati popuste na veganske proizvode, iskoristit \u0107emo i jutarnju emisiju Dobro jutro Hrvatska da pozovemo gledatelje da posjete festival. Vizuale s fotografijama \u017eivotinja koristit \u0107emo na oglasnim povr\u0161inama u blizini trga.<\/p>\n Pripremate li ove godine neka posebna iznena\u0111enja za posjetitelje, primjerice u vidu proizvoda koji se ina\u010de ne mogu na\u0107i na hrvatskom tr\u017ei\u0161tu?<\/strong><\/span><\/p>\n Svake godine pripremamo za ZeGeVege neke novitete i veseli nas \u0161to \u0107emo i ove godine kupce mo\u0107i razveseliti novim proizvodima. No, osim toga posjetitelji \u0107e imati prilike u\u017eivati i u degustacijama, odnosno konzumaciji hrane koja \u0107e se pripremati na licu mjesta. Na taj na\u010din \u0107emo, vjerujemo, olak\u0161ati i budu\u0107e kupovine jer \u0107e potro\u0161a\u010di prije odluke o kupovini neke na\u0161e proizvode mo\u0107i i ku\u0161ati. No, to nije sve. Tijekom festivala imat \u0107emo i popust na na\u0161u robnu marku Veggie pa \u0107e svi ljubitelji veganske hrane mo\u0107i je nabaviti po povoljnijim cijenama. <\/p>\n Intervju dao Helmut Fenzl, predsjednik uprave SPAR Hrvatska.<\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I ove godine Spar je generalni sponzor ZeGeVege festivala. Mo\u017eemo li po tome zaklju\u010diti da je pro\u0161logodi\u0161nje sponzorstvo zadovoljilo Va\u0161a […]<\/p>\n","protected":false},"author":1,"featured_media":3697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-30"],"_links":{"self":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3696"}],"version-history":[{"count":3,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3696\/revisions"}],"predecessor-version":[{"id":3699,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3696\/revisions\/3699"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/3697"}],"wp:attachment":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3696"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}