{"id":4534,"date":"2023-09-06T09:25:43","date_gmt":"2023-09-06T09:25:43","guid":{"rendered":"http:\/\/www.zegevege.com\/?p=4534"},"modified":"2023-09-06T09:25:45","modified_gmt":"2023-09-06T09:25:45","slug":"intervju-s-dm-om-2","status":"publish","type":"post","link":"http:\/\/www.zegevege.com\/?p=4534","title":{"rendered":"Intervju s dm-om"},"content":{"rendered":"<p><em>SUGOVORNIK: Ivan Horvat, menad\u017eer marketinga i odnosa s javno\u0161\u0107u u dm-u<\/em><\/p>\n<p><span style=\"color: #008000;\"><strong>I ove godine dm-drogerie markt sponzor je ZeGeVege festivala. Imate li neka iznena\u0111enja koja pripremate za posjetitelje, a koja biste voljeli podijeliti s nama? \ud83d\ude42<\/strong><\/span><\/p>\n<p>Radujemo se ZeGeVege festivalu te \u0161to \u0107emo i ove godine posjetiteljima mo\u0107i predstaviti bogatu ponudu veganskih proizvoda na\u0161e vlastite marke. Odr\u017eivost je <span style=\"color: #008000;\">jedan<\/span> od glavnih stupova poslovanja dm-a pa nas veseli \u0161to \u0107e me\u0111u predstavljenim proizvodima posjetitelji ZeGeVeGea po prvi put mo\u0107i prona\u0107i proizvode dm marke no planet b koji su posebni po tome \u0161to su izra\u0111eni od sirovina koje bi ina\u010de zavr\u0161ile kao otpad. Tako\u0111er, predstavit \u0107emo proizvode na\u0161e robne marke alverde koja je vi\u0161e od tri desetlje\u0107a sinonim za prirodnu kozmetiku, a va\u017eno mjesto na ZeGeVegeu imat \u0107e i osvije\u0161teni prehrambeni proizvodi na\u0161e marke dmBio \u010diji se sastojci pomno biraju iz ekolo\u0161kog uzgoja te ne sadr\u017ee pesticide, boje, umjetne arome i konzervanse.<\/p>\n<p><span style=\"color: #008000;\"><strong>Koji \u0107e biti Va\u0161i glavni \u201eaduti\u201c kojima \u0107ete se predstaviti na 15. ZeGeVege festivalu?<\/strong><\/span><\/p>\n<p>Vjerujem kako \u0107e posjetiteljima ZeGeVege festivala, koji ranije nisu imali priliku upoznati na\u0161u ponudu veganskih odr\u017eivih proizvoda, posebno zanimljiva biti ona dm marke no planet b koja se u proizvodnji oslanja na upcycling, odnosno na kori\u0161tenje otpadnih resursa pa je vi\u0161e od 90 posto sastojaka ovih proizvoda prirodnog podrijetla. Primjerice, u proizvodnji teku\u0107eg sapuna no planet b kori\u0161tene su latice cvijeta tre\u0161nje koje se prikupljaju nakon \u0161to biljka ocvate te ulje ko\u0161tica limete koje ostaju nakon cije\u0111enja vo\u0107a prilikom proizvodnje soka. Posjetitelji \u0107e, naravno, mo\u0107i isprobati te saznati vi\u0161e i o brojnim drugim veganskim proizvodima koji se nalaze u ponudi na\u0161ih marki alverde i dmBio.<\/p>\n<p><span style=\"color: #008000;\"><strong>Imate li neki vama drag recept za preporu\u010diti uz dmBio proizvode?<\/strong><\/span><\/p>\n<p>Prije svega, \u017eelim re\u0107i da nam je drago \u0161to je s nama i ove godine na ZeGeVege festivalu chefica Nastasja Chiara Petri\u0107, koja \u0107e tijekom petka popodne i subote ujutro za posjetitelje pripremati prigodne veganske zalogaje. Puno je recepata slatkih i slanih veganskih jela koje bih mogao preporu\u010diti, no umjesto toga istaknut \u0107u kako \u0107e ove godine posjetitelji prvi put mo\u0107i isprobati jednostavne i brzo gotove veganske \u010dokoladne tartufe s lje\u0161njacima i chia sjemenkama za \u010diju pripremu \u0107e Nastasja koristi dmBio proizvode pa pozivam sve posjetitelje da do\u0111u do izlo\u017ebenog prostora dm-a.<\/p>\n<p><span style=\"color: #008000;\"><strong>dm ve\u0107 godinama donosi brojna odr\u017eiva rje\u0161enja u vidu veganskih proizvoda, krutih kozmeti\u010dkih proizvoda, proizvoda za ponovno punjenje i zero i less waste proizvoda kako bi pomogao sa\u010duvati na\u0161 planet. \u0160to savjetujete kupcima koji \u017eele \u017eivjeti odr\u017eivije?<\/strong><\/span><\/p>\n<p>Principi odr\u017eivosti uistinu su integrirani u sve segmente na\u0161eg poslovanja, stoga kontinuirano razvijamo upravo takva rje\u0161enja i inicijative te nudimo odr\u017eivije odabire na\u0161im kupcima u prodavaonicama dm-a i dm online shopu. Primjerice, jedno od takvih rje\u0161enja su i dm eko punionice koje su danas dostupne na\u0161im kupcima u osam hrvatskih gradova i to u Zagrebu, Splitu, Osijeku, Rijeci, Zadru, Vara\u017edinu, Puli i Dubrovniku. Kori\u0161tenjem punionica kupci ponovnom upotrebom odgovaraju\u0107ih plasti\u010dnih boca za kupnju teku\u0107ih deterd\u017eenata za rublje i posu\u0111e Planet Pure BIO u rinfuzi mogu doprinijeti smanjenju odba\u010dene koli\u010dine plastike i o\u010duvanju okoli\u0161a. Va\u017eno je naglasiti kako su svi deterd\u017eenti veganski, ne sadr\u017ee sulfate te su 100 posto biorazgradivi i dolaze iz dru\u0161tveno odgovorne proizvodnje. Vjerujem da su kupci koji \u017eele \u017eivjeti odr\u017eivije prepoznali dm kao pouzdanog partnera, ali i da su im prodavaonice dm-a i dm online shop mjesto inspiracije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SUGOVORNIK: Ivan Horvat, menad\u017eer marketinga i odnosa s javno\u0161\u0107u u dm-u I ove godine dm-drogerie markt sponzor je ZeGeVege festivala. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-33"],"_links":{"self":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/4534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4534"}],"version-history":[{"count":2,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/4534\/revisions"}],"predecessor-version":[{"id":4538,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/4534\/revisions\/4538"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/4537"}],"wp:attachment":[{"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4534"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}