Hip-hop artist IFEEL creates music to give his voice to the voiceless beings we call animals. His intention is to help express the inner life of animals, to help unveil and end their misery.<\/p>\n
For many years, IFEEL ran a music therapy program for abused and neglected children in order to help them express their deep emotional suffering through music. This experience had later greatly helped him show the emotional suffering of animals through hip-hop music. Most of IFEEL’s songs are written from the perspective of animals.<\/p>\n
“I am outraged by the way we humans treat animals. Most of them have been reduced to a number on a production line. The ways in which they are exploited and abused are incredibly cruel. It’s horrible. By degrading these wonderful creatures we devalue life itself, denying and suppressing and our own animal nature instead of accepting and respecting it,” IFEEL explains.<\/p>\n
On his upcoming studio album, IFEEL brings forth a colorful collection of stories: an emotional letter to his dog Flash, abuse of animals in factory farming, appreciation of animals for people who respect and nurture them, dog fights, animal testing.<\/p>\n
On the ZeGeVege Festival, IFEEL will perform his latest song “Ja sam Rea” for the first time. This is a song he wrote in response to the killing of healthy dogs and cats in June 2012 by veterinary inspectors in and around Zagreb, and in memory of all the victims and their families.<\/p>\n
The ads “IFEEL VEGAN”, featuring the rapper who has already performed twice at the ZeGeVege Festival, will appear on August 23, 2012 in Zagreb, Samobor, Zapresic and Velika Gorica as the official announcement for this year’s ZeGeVege Festival. Their positive message is that to be vegan means to be fit, healthy, positive and compassionate!<\/p>\n
The photo for the ad was taken by Krume Ivanovski, Nives Spajic was in charge of makeup, while Maja Zaklan of Design Studio Zale designed the ad.<\/p>\n
Dragan Surlan, whose stage name is IFEEL, has earned his degree in psychology in the United States. In addition to working in his profession, he acquired valuable experience and thorough knowledge of the functioning and strengthening of the body as a trainer at 24 Hour Fitness, a leading fitness center in Los Angeles, and then as a personal trainer. In his work, he devoted a special attention to the holistic approach to body. He was the first fitness trainer to start Fitness Bootcamp in Croatia \u2013 a comprehensive, effective way to “awaken” and strengthen the body. Along with a unique exercise program, a healthy diet and powerful motivation, the program includes: discovering and maintaining motivation, holistic body care approach, elimination of toxins from food and the environment, exercises for stress reduction, rewarding the body and various talks about adopting and maintaining habits that improve the overall quality of life.<\/p>\n
The healthiest diet is a diet based on fruits, vegetables, grains and legumes, without products of animal origin. As IFEEL says himself, “A vegan diet gives me enough strength, health and energy for a physically active lifestyle. It feels good to be fit, healthy and compassionate,” he adds: “I invite you to the ZeGeVege Festival 2012. See you there!”<\/p>\n
The project is supported by the Zagreb City Office for Agriculture and Forestry, Arto, Europlakat, Print Grupa and FARM \u2013 Farm Animal Rights Movement.<\/p>\n
[quote width=”” align=”left”]Prijatelji \u017eivotinja i IFEEL pozivaju na odr\u017eivu prehranu, zdrav \u017eivot i pozitivan pogled na svijet<\/span>[\/quote][divider] Hip-hop glazbenik IFEEL stvara glazbu kako bi progovorio u ime \u017eivotinja koje ne mogu govoriti za sebe. Cilj mu je izraziti unutarnji \u017eivot \u017eivotinja te pridonijeti razotkrivanju i zaustavljanju njihove patnje.<\/p>\n U Americi, IFEEL je godinama vodio program glazbene terapije sa zlostavljanom i zanemarenom djecom kako bi im kroz glazbu pomogao izraziti duboku emotivnu patnju. To iskustvo znatno mu je pomoglo da kasnije, kroz hip-hop glazbu, prika\u017ee emotivnu patnju \u017eivotinja, a ve\u0107ina pjesama napisana je iz perspektive \u017eivotinja.<\/p>\n ‘U\u017easavam se kada vidim kako se mi ljudi odnosimo prema \u017eivotinjama. Ve\u0107ina ih je svedena na obi\u010dan broj u proizvodnji. Uz to, na\u010dini na koje se iskori\u0161tavaju i zlostavljaju toliko su stra\u0161ni da su gotovo nepojmljivi. Obezvrje\u0111uju\u0107i ta divna bi\u0107a, obezvrje\u0111ujemo \u017eivot. Samim time potiskujemo i obezvrje\u0111ujemo svoju vlastitu \u017eivotinjsku prirodu, umjesto da je prihvatimo i po\u0161tujemo’, obja\u0161njava IFEEL.<\/p>\n Na svojem nadolaze\u0107em studijskom albumu, IFEEL donosi raznolike pri\u010de: dirljivo pismo svojem psu Flashu, zlostavljanje \u017eivotinja u tvorni\u010dkom uzgoju, zahvalnost \u017eivotinja ljudima koji ih po\u0161tuju i njeguju, borbe pasa, testiranje na \u017eivotinjama.<\/p>\n Na ZeGeVege festivalu IFEEL \u0107e izvesti i svoju najnoviju pjesmu, ‘Ja sam Rea’, koju je napisao kao reakciju na ubijanje zdravih pasa i ma\u010daka u lipnju 2012. od strane veterinarskih inspektora, te u sje\u0107anje na sve \u017ertve i njihove obitelji.<\/p>\n Plakati ‘IFEEL VEGAN’, s reperom koji je ve\u0107 dvaput nastupio na ZeGeVege festivalu, pojavit \u0107e se 23. kolovoza 2012. u Zagrebu, Samoboru, Zapre\u0161i\u0107u i Velikoj Gorici kao najava ovogodi\u0161njeg ZeGeVege festivala, a svojom pozitivnom porukom poru\u010duju da biti i osje\u0107ati se vegan zna\u010di biti fit, zdrav, pozitivan i suosje\u0107ajan!<\/p>\n Fotografiju za plakat snimio je Krume Ivanovski, za \u0161minku se je pobrinula Nives Spaji\u0107, a dizajn plakata osmislila je Maja Zaklan iz Dizajn studija Zale.<\/p>\n Dragan \u0160urlan, \u010dije je umjetni\u010dko glazbeno ime IFEEL, zavr\u0161io je psihologiju u SAD-u, a posljednjih devet godina proveo je u Kaliforniji gdje je, uz rad u struci, stekao temeljito znanje i iskustvo o funkcioniranju i ja\u010danju tijela. Radio je kao trener u 24 Hour Fitness, vode\u0107em fitness centru u Los Angelesu, a zatim i kao osobni trener. Posebnu pozornost posvetio je holisti\u010dkome pristupu tijelu. Prvi u Hrvatskoj pokre\u0107e poseban stil vje\u017ebanja pod nazivom Fitness Bootcamp – cjelovit, u\u010dinkovit na\u010din ‘bu\u0111enja’ i ja\u010danja tijela, bez obzira na po\u010detnu kondiciju. Uz program vje\u017ebanja, zdrave prehrane i motivacije, program uklju\u010duje: osvje\u0161tavanje dubinske motivacije, cjelovitu njegu tijela, uklanjanje toksina iz hrane i okoline, vje\u017ebe umanjivanja stresa, nagra\u0111ivanje tijela i razna predavanja o usvajanju navika koje podi\u017eu kvalitetu \u017eivota.<\/p>\n Najzdravija prehrana je ona temeljena na vo\u0107u, povr\u0107u, \u017eitaricama i mahunarkama, odnosno li\u0161ena bilo kakvih namirnica \u017eivotinjskog podrijetla. Kako IFEEL sam ka\u017ee, ‘Veganska prehrana daje mi dovoljno snage, zdravlja i energije za fizi\u010dki aktivan \u017eivot. Lijep je osje\u0107aj biti fit, zdrav i suosje\u0107ajan.’, i dodaje: ‘Pozivam vas na ZeGeVege festival 2012. Vidimo se!’<\/p>\n Projekt su podr\u017eali Gradski ured za poljoprivredu i \u0161umarstvo, Iskon, Zale, Arto, Europlakat, Print Grupa i FARM \u2013 Farm Animal Rights Movement.<\/p>\n![\"image_2_7365\"](\"http:\/\/www.zegevege.com\/wp-content\/uploads\/2014\/01\/image_2_7365.jpg\")
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\n– Trener Fitness Bootcampa i glazbenik IFEEL na plakatima uo\u010di ZeGeVege festivala<\/p>\n