{"id":3919,"date":"2019-08-13T15:01:50","date_gmt":"2019-08-13T15:01:50","guid":{"rendered":"http:\/\/www.zegevege.com\/?p=3919"},"modified":"2019-08-13T15:01:50","modified_gmt":"2019-08-13T15:01:50","slug":"intervju-s-dm-drogerie-marktom-4","status":"publish","type":"post","link":"https:\/\/www.zegevege.com\/?p=3919","title":{"rendered":"Intervju s dm-drogerie marktom"},"content":{"rendered":"<p><span style=\"color: #367313;\"><strong>Raduje nas da \u0107e dm-drogerie markt biti izlaga\u010d i sponzor 12. ZeGeVege festivala. Ka\u017eite nam kakva imate o\u010dekivanja od ovogodi\u0161njeg ZeGeVegea te kako ste bili zadovoljni va\u0161im pro\u0161logodi\u0161njim sudjelovanjem?<\/strong><\/span><\/p>\n<p>dm se uvijek rado odaziva pozivu na sudjelovanje na ZeGeVege festivalu s kojega bilje\u017eimo samo pozitivna iskustva. Ovaj festival prepoznali smo kao dobru priliku za dodatno povezivanje sa \u0161to ve\u0107im brojem sugra\u0111ana i veseli nas \u0161to im izravno mo\u017eemo predstaviti veganske proizvode dm-ovih robnih marki. Istovremeno, \u017eelimo saznati koje su njihove potrebe i razmi\u0161ljanja kako bismo mogli dodatno unaprijediti ponudu veganskih i odr\u017eivih proizvoda na svojim policama.<br \/>\nNaime, jedno od temeljnih na\u010dela na\u0161e tvrtke je djelovanje u skladu s ciljevima odr\u017eivog razvoja i htjeli bismo ohrabriti \u0161to ve\u0107i broj sugra\u0111ana da u svojem svakodnevnom \u017eivotu odabiru osvije\u0161tene proizvode iz biolo\u0161kog uzgoja. Raduje nas \u0161to u tom smislu primje\u0107ujemo velik pomak i \u0161to gra\u0111ani sve vi\u0161e prepoznaju prednosti proizvoda stvorenih u skladu s prirodom i za\u0161titom okoli\u0161a. Zato i kontinuirano unaprje\u0111ujemo taj dio asortimana koji je pritom i visoke kvalitete te po povoljnim cijenama.<\/p>\n<p><span style=\"color: #367313;\"><strong>\u0160to biste posebno izdvojili kako biste posjetitelje i svoje vjerne kupce privukli na dm-ova dva \u0161tanda na kojima \u0107ete predstaviti ponudu veganske kozmetike i veganskih bio proizvoda?<\/strong><\/span><\/p>\n<p>Pro\u0161le godine zamijetili smo velik interes posjetitelja festivala za prehrambenom ponudom veganskih proizvoda dm-ove robne marke dmBio te \u0107emo i ove godine predstaviti novitete i omiljene proizvode te linije. Posjetiteljima \u0107emo pokazati i jednostavne recepte spravljene od dmBio sastojaka iz kontroliranog biolo\u0161kog uzgoja kojima mogu na zdrav na\u010din za\u010diniti svoju svakodnevicu te \u0107emo im omogu\u0107iti i njihovu degustaciju. Uz prehrambene namirnice dmBio, na\u0161 adut svakako je i prirodna kozmetika dm-ove robne marke alverde. Velik dio alverde proizvoda nosi oznaku VEGAN koja jam\u010di da u njihovoj proizvodnji nisu kori\u0161teni sastojci \u017eivotinjskog podrijetla te da nisu testirani na \u017eivotinjama.<br \/>\nKako bismo dodatno potaknuli posjetitelje na osvije\u0161ten odabir, tijekom samog festivala omogu\u0107it \u0107emo i vi\u0161estruke bodove na kupovinu ovih proizvoda na doga\u0111anju, \u010dime kupci kasnije mogu ostvariti u\u0161tede prilikom kupovine u dm-u. Osvije\u0161teno dru\u017eenje za\u010dinit \u0107e i kviz znanja na kojemu \u0107e posjetitelji tijekom dva dana festivala mo\u0107i osvojiti bogate poklon-pakete na\u0161ih proizvoda.<\/p>\n<p><span style=\"color: #367313;\"><strong>Planirate li tijekom ove i sljede\u0107e godine obogatiti ve\u0107 postoje\u0107u \u0161iroku lepezu veganskih proizvoda nekim novim proizvodima? Postoje li na\u010dela kojima se vodite prigodom \u0161irenja ve\u0107 postoje\u0107e ponude proizvoda koji su bez \u017eivotinjskih sastojaka (tzv. popularno zvani cruelty-free proizvodi)?<\/strong><\/span><\/p>\n<p>\u017delje i potrebe na\u0161ih kupaca, koji sve vi\u0161e pokazuju naklonost prema osvije\u0161tenom asortimanu, najva\u017enije su nam prilikom pro\u0161irivanja asortimana.<br \/>\nVe\u0107ina na\u0161ih dmBio proizvoda, koje kontinuirano nastojimo pro\u0161iriti, ne sadr\u017ei sastojke \u017eivotinjskog podrijetla i na sebi ima oznaku VEGAN. Tako smo nedavno uveli i dmBio bezglutensku liniju proizvoda, njih ukupno osam, koji su tako\u0111er VEGAN. Tu je i nova SEINZ. osvje\u017eavaju\u0107a premium marka namijenjena mu\u0161karcima za njegu, brijanje i styling, \u010dije su skoro sve recepture isklju\u010divo na biljnoj bazi.<br \/>\nSvakako nam je va\u017eno da su proizvodi koje uvodimo u asortiman cruelty-free, o \u010demu razgovaramo s proizvo\u0111a\u010dima i dobavlja\u010dima. S obzirom na to da sve vi\u0161e ljudi prihva\u0107a veganski na\u010din \u017eivota i smatra iskori\u0161tavanje \u017eivotinja u svrhu prehrane, raznih testiranja ili bilo kakvu drugu vrstu nepo\u017eeljnom, stalno unaprje\u0111ujemo i taj dio asortimana.<\/p>\n<p><!--:--><\/p>\n<p><!--:en--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raduje nas da \u0107e dm-drogerie markt biti izlaga\u010d i sponzor 12. ZeGeVege festivala. Ka\u017eite nam kakva imate o\u010dekivanja od ovogodi\u0161njeg [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-31"],"_links":{"self":[{"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3919"}],"version-history":[{"count":3,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3919\/revisions"}],"predecessor-version":[{"id":3922,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/posts\/3919\/revisions\/3922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=\/wp\/v2\/media\/3918"}],"wp:attachment":[{"href":"https:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zegevege.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}