[quote width=”” align=”left”]Animal Friends and IFEEL call for sustainable diet, healthy life and a positive point of view [/quote][divider]- Fitness Bootcamp trainer and hip-hop artist IFEEL on ads announcing the ZeGeVege Festival
Hip-hop artist IFEEL creates music to give his voice to the voiceless beings we call animals. His intention is to help express the inner life of animals, to help unveil and end their misery.
For many years, IFEEL ran a music therapy program for abused and neglected children in order to help them express their deep emotional suffering through music. This experience had later greatly helped him show the emotional suffering of animals through hip-hop music. Most of IFEEL’s songs are written from the perspective of animals.
“I am outraged by the way we humans treat animals. Most of them have been reduced to a number on a production line. The ways in which they are exploited and abused are incredibly cruel. It’s horrible. By degrading these wonderful creatures we devalue life itself, denying and suppressing and our own animal nature instead of accepting and respecting it,” IFEEL explains.
On his upcoming studio album, IFEEL brings forth a colorful collection of stories: an emotional letter to his dog Flash, abuse of animals in factory farming, appreciation of animals for people who respect and nurture them, dog fights, animal testing.
On the ZeGeVege Festival, IFEEL will perform his latest song “Ja sam Rea” for the first time. This is a song he wrote in response to the killing of healthy dogs and cats in June 2012 by veterinary inspectors in and around Zagreb, and in memory of all the victims and their families.
The ads “IFEEL VEGAN”, featuring the rapper who has already performed twice at the ZeGeVege Festival, will appear on August 23, 2012 in Zagreb, Samobor, Zapresic and Velika Gorica as the official announcement for this year’s ZeGeVege Festival. Their positive message is that to be vegan means to be fit, healthy, positive and compassionate!
The photo for the ad was taken by Krume Ivanovski, Nives Spajic was in charge of makeup, while Maja Zaklan of Design Studio Zale designed the ad.
Dragan Surlan, whose stage name is IFEEL, has earned his degree in psychology in the United States. In addition to working in his profession, he acquired valuable experience and thorough knowledge of the functioning and strengthening of the body as a trainer at 24 Hour Fitness, a leading fitness center in Los Angeles, and then as a personal trainer. In his work, he devoted a special attention to the holistic approach to body. He was the first fitness trainer to start Fitness Bootcamp in Croatia – a comprehensive, effective way to “awaken” and strengthen the body. Along with a unique exercise program, a healthy diet and powerful motivation, the program includes: discovering and maintaining motivation, holistic body care approach, elimination of toxins from food and the environment, exercises for stress reduction, rewarding the body and various talks about adopting and maintaining habits that improve the overall quality of life.
The healthiest diet is a diet based on fruits, vegetables, grains and legumes, without products of animal origin. As IFEEL says himself, “A vegan diet gives me enough strength, health and energy for a physically active lifestyle. It feels good to be fit, healthy and compassionate,” he adds: “I invite you to the ZeGeVege Festival 2012. See you there!”
The project is supported by the Zagreb City Office for Agriculture and Forestry, Arto, Europlakat, Print Grupa and FARM – Farm Animal Rights Movement.
[quote width=”” align=”left”]Prijatelji životinja i IFEEL pozivaju na održivu prehranu, zdrav život i pozitivan pogled na svijet[/quote][divider]
– Trener Fitness Bootcampa i glazbenik IFEEL na plakatima uoči ZeGeVege festivala
Hip-hop glazbenik IFEEL stvara glazbu kako bi progovorio u ime životinja koje ne mogu govoriti za sebe. Cilj mu je izraziti unutarnji život životinja te pridonijeti razotkrivanju i zaustavljanju njihove patnje.
U Americi, IFEEL je godinama vodio program glazbene terapije sa zlostavljanom i zanemarenom djecom kako bi im kroz glazbu pomogao izraziti duboku emotivnu patnju. To iskustvo znatno mu je pomoglo da kasnije, kroz hip-hop glazbu, prikaže emotivnu patnju životinja, a većina pjesama napisana je iz perspektive životinja.
‘Užasavam se kada vidim kako se mi ljudi odnosimo prema životinjama. Većina ih je svedena na običan broj u proizvodnji. Uz to, načini na koje se iskorištavaju i zlostavljaju toliko su strašni da su gotovo nepojmljivi. Obezvrjeđujući ta divna bića, obezvrjeđujemo život. Samim time potiskujemo i obezvrjeđujemo svoju vlastitu životinjsku prirodu, umjesto da je prihvatimo i poštujemo’, objašnjava IFEEL.
Na svojem nadolazećem studijskom albumu, IFEEL donosi raznolike priče: dirljivo pismo svojem psu Flashu, zlostavljanje životinja u tvorničkom uzgoju, zahvalnost životinja ljudima koji ih poštuju i njeguju, borbe pasa, testiranje na životinjama.
Na ZeGeVege festivalu IFEEL će izvesti i svoju najnoviju pjesmu, ‘Ja sam Rea’, koju je napisao kao reakciju na ubijanje zdravih pasa i mačaka u lipnju 2012. od strane veterinarskih inspektora, te u sjećanje na sve žrtve i njihove obitelji.
Plakati ‘IFEEL VEGAN’, s reperom koji je već dvaput nastupio na ZeGeVege festivalu, pojavit će se 23. kolovoza 2012. u Zagrebu, Samoboru, Zaprešiću i Velikoj Gorici kao najava ovogodišnjeg ZeGeVege festivala, a svojom pozitivnom porukom poručuju da biti i osjećati se vegan znači biti fit, zdrav, pozitivan i suosjećajan!
Fotografiju za plakat snimio je Krume Ivanovski, za šminku se je pobrinula Nives Spajić, a dizajn plakata osmislila je Maja Zaklan iz Dizajn studija Zale.
Dragan Šurlan, čije je umjetničko glazbeno ime IFEEL, završio je psihologiju u SAD-u, a posljednjih devet godina proveo je u Kaliforniji gdje je, uz rad u struci, stekao temeljito znanje i iskustvo o funkcioniranju i jačanju tijela. Radio je kao trener u 24 Hour Fitness, vodećem fitness centru u Los Angelesu, a zatim i kao osobni trener. Posebnu pozornost posvetio je holističkome pristupu tijelu. Prvi u Hrvatskoj pokreće poseban stil vježbanja pod nazivom Fitness Bootcamp – cjelovit, učinkovit način ‘buđenja’ i jačanja tijela, bez obzira na početnu kondiciju. Uz program vježbanja, zdrave prehrane i motivacije, program uključuje: osvještavanje dubinske motivacije, cjelovitu njegu tijela, uklanjanje toksina iz hrane i okoline, vježbe umanjivanja stresa, nagrađivanje tijela i razna predavanja o usvajanju navika koje podižu kvalitetu života.
Najzdravija prehrana je ona temeljena na voću, povrću, žitaricama i mahunarkama, odnosno lišena bilo kakvih namirnica životinjskog podrijetla. Kako IFEEL sam kaže, ‘Veganska prehrana daje mi dovoljno snage, zdravlja i energije za fizički aktivan život. Lijep je osjećaj biti fit, zdrav i suosjećajan.’, i dodaje: ‘Pozivam vas na ZeGeVege festival 2012. Vidimo se!’
Projekt su podržali Gradski ured za poljoprivredu i šumarstvo, Iskon, Zale, Arto, Europlakat, Print Grupa i FARM – Farm Animal Rights Movement.